8 Easy Step for Buying Online Advertising

Posted on 24. Aug, 2010 by Chad.

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I’m not going to explain how to Advertise on Google Adwords, there are fifty thousand sites that will explain how to do that, and even for somewhat experienced marketers it is confusing and can take years to learn to optimize correct.  I pay someone to do mine, and I’ve been in the Online Advertising world for 12 years.  This 6 step guide is even easier, and with it you should have graphical display banners up and marketing your business within 24 hours.
Step 1 – Figure out what you want to Advertise. Your company or a specific product. Example product. iphone app. Already have a site or product? Move to step 2.
Step 2 – Determine your monthly budget. To keep it simple, let’s say, $100. No excuses for not advertising online, everyone can afford 100 bucks.
Step 3 – Design your banner. Start out with one 125×125 banner to get rolling, you can add more sizes later. Don’t know how to make a banner?  Pay someone to do it for around $20 – $50.
Step 4 – Find a website or blog that is in your chosen niche. Or do a google search in the category of your product.
Step 5 – Check the site for an ‘Advertise Here’ banner or ‘Advertise with us’ information and prices. Advertise with Us links are usually at the very top or the very bottom of a site.  If not, email the site owner and inquire on the rates. (Some site owners are un-responsive, so you may want to email several)
Step 6 – If they have an automated advertising system, Click on the ‘Buy Now’ button and enter your paypal or credit card info and pay.
Step 7 – Upload your banner* and the URL you want the banner to click to and your done.  That’s it!
Step 8 – Sit back and enjoy a constant flow of daily traffic to your site. Congratulations you are now part of a very elite group of savvy marketers who understand the value of brand advertising.
AdvertiseSpace.com ~ Buy and Sell Ads

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49 Ways to Promote your iPhone App on a Budget

Posted on 06. Aug, 2010 by Chad.

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With Almost a quarter of a million applications available on itunes and over 5 Billions downloads to date, there is ever growing competition to get your app seen, heard and ultimately downloaded from users.
OK so you’ve finally built your app and it is approved from apple, now what?  If you’re like thousands of app developers you don’t know how to promote your app, and you’re also on a limited budget.   Below are some free and cost effective way to promote your app.
1) Sign up and chat at one of the biggest iphone developer forums – FREE
2) Put the link to your app in your forum signature – FREE
3) Create a free version of your App to gain more exposure and chance to up-sell users – FREE
4) Buy Ads within other Apps on Admob – $$$
5) Purchase a 57×57 banner at the top of iphoneDevSDK -$
6) Request a review for you App at AppDictions FREE
7) List your company in the AppStoreHQ Developer directory – FREE
8) Set up a sponsored result listing at AppStoreHQ – $
9) Set up a sponsored listing on Google Adwords $-$$$$
10) PUrchase a 125×125 banner on SlapApp.com $
11) Set up a sponsored listing on Yahoo Search – $
12) Submit your site to be reviewed at: AppShouter – $
13) Hire Appency. They are a full service marketing agency targeted exclusively towards apps. – $$
14) Sign up for RateMyApp to get more positive reviews of your apps.  - $
15) Create a facebook fan page – FREE
16) Use ispreadNews to submit your app to 289 iPhone-related blogs and news sites.-$$
17) Hire ComboApp ~ A Marketing and PR group focused on Apps.  - $$
18) Get a review on WhatsOniPhone – FREE
19) Sign up a iusethis and submit your app in the iphone category / – FREE
20) Create a twitter account for you App – FREE
21) Use TweetAdder to grow your twitter followers – $
22) Advertise on Appvee – $
23) Hang out at AppleiphoneSchool forums  - FREE
24) Sumbit for review at iphoneapppreviews – FREE
25) Add your app to FreshApps directory – - FREE
26) Sumbit your app to appear on DailyAppShow - FREE
27) Submit to 148apps - FREE
28) Do a paid submissiong on iphonetoolbox – $
29) Set up a sponsored listing on Bing – $
30) Purchase an ad on CrazyMikeApps – $
31) Sumbit a press release on PRmac – FREE & $
32) Create an account at Yappler – FREE
33) Promote your app with iPodupLink $
34) Get Easy App review to do your submissions for you – $
35) Use Burstly and do pay per installs – $
36) Submit free promo codes to be giving away at iPhoneApp Promocodes – $
37) Create a YouTube instructional video of your app – FREE
38) Buy a banner on PocketfullofApps – $
39) Buy a 260×125 banner on ifun4free - $
40) Get an ad on AlliphoneAppsReview – $
41) Ask for a review on AppleSauceBlog - $
42) Submit your app to AppSafari FREE -
43) Submit your App for review at iphoneAppGirl – FREE
44) Join the forums at TouchArcade – FREE
45) Advertise your app on Appaddict – $
46) Advertise your ipad app on Runningipad – $$
47) Buy app advertising on iusethisapp – $
48) Submit your press release to iphonelife –  FREE
49) Send a promo code to Appmodo to get a review –  FREE

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Contest! – Win over $1450 worth of FREE Advertising

Posted on 09. Jun, 2010 by Chad.

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OK we’ve launching our first big free advertising contest and have a bunch of sites each with their own contest. You can enter as many contests as you like and can potentially win multiple contests, so there are lots of chances to win. Thanks to IdeasBubble for getting this idea going!

Here is our Own contest:

Prize #1 & #2
- AdvertiseSpace Blog – Win one of two 125×125 banners for one month. $1000 value!

**WINNERS**  Connor Crosby & Mobitweaks – CONGRATULATIONS!!
Prize #3
- Win a 125×125 on any site in our Tech Category - (Up to $100 max.)

**WINNER** SATISH (Technotip.org) – CONGRATULATIONS!!

Prize #4
- Win a 125×125 banner on any site in our Gadget Category - (Up to $100 max.)

**WINNER** Appsurpl.us – CONGRATULATIONS!!!

How to Enter our contest?

Anyone can enter and it is easy as leaving a quick comment.
+1 Entry = 1 comment

Earn Extra Entries:

You can earn extra entries by doing the following. You must leave a new comment for each task!

+1 Entry = Follow @AdvertiseSpace on Twitter
+1 Entry = Sign up to our newsletter (Wait for the Pop-up on this page)
+2 Entries = Blog about this Advertising Contest (Leave the link in another comment)
+1 Entry = ReTweet this blog post by hitting the ReTweet button on the post
+1 Entry = Tweet about this Contest:

I Just Entered to Win over $1000 of Free Advertising! http://bit.ly/aELccD @AdvertiseSpace #contest #giveaway
(Or rewrite your own description, but be sure to include link and @Advertisespace)

You may tweet about this giveaway up to five separate times on different days, for a total of 5 additional entries.

Contest ends June 30th, 2010 at midnight EST  ***EXTENDED ONE MORE WEEK, til June 30th!!!****
A winner will be selected at random using random.org and announced on this blog June 30th

Good Luck!

Other Participating Sites and their own Contests:

SickDesigner - A Slightly Sicker Giveaway. Simply Comment on the post saying why you should win it. Value = $30

WhiteHatAndroid – “A little Geek’s Blog about Technology, Software, Gadgets, Designing & SEO”. They are giving away 2 free ad slots = Value $40

Another Blogger - These guys are actually giving a full hosting package away just for commenting there. Value $80

gp2b.com – “With GP2B you will learn ways on how to get paid by using a blog & write about new companies”.
Go ahead and comment on any posts for a chance to win one of two 125×125 banners. Value = $100

Are you interested in running your own contest? If so, let us know and we’ll list it here as well.

Good luck everyone!

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How to Sell Advertising in 10 Easy Steps

Posted on 26. May, 2010 by Chad.

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If you follow these steps exactly, you WILL sell advertising on you site. Two of the biggest reasons people never manage to sell advertising on their site is that they don’t leave an open spot that is for sale, and the next biggest reason is they lose patience way to quick once it doesn’t sell and they take the banner down.

1) Set up at least 2-4 ‘AVAILABLE’ ad spots on your site. The 125×125 is the best size to use on a blog.

2) Put them above the fold. It is super important to be ABOVE THE FOLD. What is above the fold? The banner can been seen as soon as you land on the page without scrolling down. 98% of Advertisers surveyed would ‘Prefer’ to be above the fold and 87% said that is ‘MUST’ for purchase.

3) Replace one of the open banners with a House ad. (This is the ONLY optional step)

4) Replace two of the open banners with Affiliate ads. The ads should at least look sold if they are not already.

5) ALWAYS Leave the LAST banner open. It must say something like ‘Advertise Here’ or ‘For Sale’ or ‘This Ad Space for Sale’ YOU MUST leave this spot open. This is the one you will sell.

6) If the Buy Now banner is not an auto purchase one, then link that banner to your ‘Advertise With Us‘ page.

7) Tell people you have it for sale.  Blog about the new advertising spot or tweet about it.

8 ) WAIT. Yes, you need to wait for it to sell. It may take a few days, a few weeks or even a few months. This is the single biggest reason people fail at selling online advertising on their site, is that they give up too easily and take down the open ad spaces for sale.  Be patient! It takes time.

- Still no sales?

9) Blog more. Daily posts are optimal for buyers, they want to see fresh content.

10) Lower your price. It is better to have lower priced sales now than wait 6 months for a higher price. You’ll make more money in the long run.

And once you start selling you are on your way to easy monthly recurring money…

Get starting selling banner ads today…AdvertiseSpace/SELL

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The 7 deadly Sins of Selling Online Advertising

Posted on 04. May, 2010 by Chad.

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1) Not creating an ‘Advertise with Us’ page
If you are going to sell advertising potential buyers want to know something about you and your site.  Give them some details including past advertisers, testimonials, traffic stats & feed readers.
2) Too many Ads per page.
Going nascar on your site will ultimately hurt every advertiser and make it much harder to get them to renew.  Keep the total to around 4-8 and  certainly under 10 max.
3) Using only Google AdSense.
You are just plain selling your site short if you are only using adsense to generate ad revenue. There is a bigger world of revenue out there including direct advertising and premium sponsorships.
4) Using Ad Networks.
If you are allowing 3rd parties to run ads on your site, you are not only selling yourself short, you don’t even know what ads might be running on your own site. If you must resort to an ad network, you should be using an agragator like pubmatic or Rubicon to optimize the ads.
5) Allowing take over ads.
Take over ads or intistials are the offline equevent of someone grabbing you on the street and yelling at you.  Don’t use them unless you really hate your readers and only care about money.
6) Not displaying open ad slots
There is old saying, if you build it, they will come.  You must display an ‘Advertise Here’ banner on your site if you ever want someone to purchase advertising.  Potential advertisers need to see the actual spot where their ad will be.  If they can see the open spot they can vision thier companies ad in that spot and it will increase your sales 2 to 3 times.
7) Not Selling Direct.
If you are not selling direct to end advertisers you just are not get the highest potential quality ads on your site, and the highest potential advertising dollars.  Take control over your own advertising and start selling your ads!
Chad Randall, CEO
http://www.AdvertiseSpace.com

7 sins

1) Not creating an Advertise with Us page

If you are going to sell advertising potential buyers want to know something about you and your site.  Give them some details including past advertisers, testimonials, traffic stats & feed readers.

2) Too many Ads per page.

Going nascar on your site will ultimately hurt every advertiser and make it much harder to get them to renew.  Keep the total to around 4-8 and  certainly under 10 max.

3) Using only Google AdSense.

You are just plain selling your site short if you are only using adsense to generate ad revenue. There is a bigger world of revenue out there including direct advertising and premium sponsorships.

4) Using Ad Networks.

If you are allowing 3rd parties to run ads on your site, you are not only selling yourself short, you don’t even know what ads might be running on your own site. If you must resort to an ad network, you should be using an agragator like pubmatic or Rubicon to optimize the ads.

5) Allowing take over ads.

Take over ads or interstitials are the offline equivalent of someone grabbing you on the street and yelling at you.  Don’t use them unless you really hate your readers and only care about money.

6) Not displaying open ad slots.

There is old saying, if you build it, they will come.  You must display an ‘Advertise Here’ banner on your site if you ever want someone to purchase advertising.  Potential advertisers need to see the actual spot where their ad will be.  If they can see the open spot they can vision thier companies ad in that spot and it will increase your sales 2 to 3 times.

7) Not Selling Direct.

If you are not selling direct to end advertisers you just are not get the highest potential quality ads on your site, and the highest potential advertising dollars.  Take control over your own advertising and start selling your ads!

~ Chad

http://www.AdvertiseSpace.com

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