Archive for February, 2007
The Hidden ‘GEM’ in your Online Marketing Mix.
Posted on 26. Feb, 2007 by Chad.
Some advertisers prefer CPM (Cost per thousand), some like CPC (Cost per click), but the true hidden gem in your online marketing mix will come from… wait for it…a fix price AD. Most advertisers won’t even consider buying an ad for a fixed monthly rate because they want guaranteed impression or even guaranteed clicks.
I’ve been [...]
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Yahoo Search Marketing Ambassador – I Passed.
Posted on 26. Feb, 2007 by Chad.
We’ll I just re-took my YSM Ambassador test as it was required since the upgrade to Panama, and I passed! The test is a 90 min. timed one and requires a little bit of studying pre-test. It took me just 22 mins (with beer in hand) of the full 90 and I passed with a [...]
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OK, what size banners should I use on my site?
Posted on 08. Feb, 2007 by Chad.
This is a question I get a lot, so I’ve decided to touch on the subject. Having banner ads on your site is a fine balance between user experience and generating some revenues from the ads. Sizes like leaderboards (728×90) and (skyscrapers) 160×600 tend to distract the users and take away from the overall experience, [...]
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