The Hidden ‘GEM’ in your Online Marketing Mix.

Posted on 26. Feb, 2007 by Chad in Online Advertising

Some advertisers prefer CPM (Cost per thousand), some like CPC (Cost per click), but the true hidden gem in your online marketing mix will come from… wait for it…a fix price AD.   Most advertisers won’t even consider buying an ad for a fixed monthly rate because they want guaranteed impression or even guaranteed clicks.

I’ve been buying and selling online ad space for 6 years now, so I’ll let you in on a small secret:  To be completely honest some of your fixed ad spots you buy will be a waste of money and generate few clicks or maybe even no leads.  BUT, a few small fixed position buys will end up being the hidden gems in your online marketing mix.  

Yes it is a gamble, and takes trial and error, but you will always have that one site that you are advertising on, that ends up being gold. You will always love it, and you’ll always be glad you stepped up and took a risk on that site and it will always be the Gem in your marketing mix.

If there is a set predictable outcome, it’s not innovative.