Archive for March, 2007
Google’s ‘New’ PPA Advertising System?
Posted on 28. Mar, 2007 by Chad.
First off, PPA (Pay per action) is not new and was not invented by Google. Secondly, PPA is not advertising. It IS in fact ‘Affiliate marketing’. Just because someone makes up a new three letter domain for an existing product does not make them the inventor or even an innovator for that matter. Affiliate marketing programs have been around for [...]
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Why I hate Google AdSense Part I
Posted on 22. Mar, 2007 by Chad.
OK We’ll first off, I should apologize, since I am a totally new to the blogging world, I now realize that if you are going to bash something you need to back it up better. I got totally hammered over here at Problogger.net with my first (probably my last ) attempt at guest [...]
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Head 2 Head: Graphical Banners Ads vs.Text Link Ads
Posted on 17. Mar, 2007 by Chad.
1) Click through rates. I would say 468×60 banner ads have probably the lowest click through rates for any banner in history and perhaps a highly targeted text link may do fairly well, but overall, it would clearly be graphical ads that outperform. Don’t believe me? Try using a rich media 300×250 big boxes and compare them to [...]
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Top 20 online advertisers for 2006…
Posted on 14. Mar, 2007 by Chad.
#1 Vonage = $185 million
#2 AT&T = $166 million
#3 Dell = $136 million
#4 Disney = $133 million
#5 GM = $130 million
6, Expedia 7, Verizon, 8, Apollo, 9, IAC, 10, TD ameritrade.
And the rest here at MediaPost
Source: TNS Media Intelligence
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Why Google ‘IS’ Evil
Posted on 09. Mar, 2007 by Chad.
Google’s early days mantra and still informal corporate motto is “Don’t be Evil”, but it seems that beautiful smell of money is making the Googlites turn a blind eye to old saying.
Why is Google Evil? Google Adsense is single handily responsible for the creation of MILLIONS upon MILLIONS of Splogs.
Spam + blogs = Splogs
Spam + Blogs [...]
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