#1 myth of selling Online Advertising

Posted on 01. Mar, 2007 by Chad in Online Advertising

“If you build it, they will come.”

This one just kills me.  I have met so many people that build a website or have a website and their business strategy to make money is always the same.  ” We’re going to build up lots of traffic and then sell advertising on our site.”

Just because you have a lot of traffic to your website, DOES NOT guarantee that someone will want to advertise there.  I see websites over an over that have loads of traffic but just can’t seem to capitalize fully on the traffic or some that haven’t managed to actually ’sell’ any advertising on their site.  (By sell, I mean someone actually gives you X number of dollars for X.  I don’t mean affiliate programs or Google ad sense)  Sure with tonnes of traffic you should be able to monetize it to some degree, that goes without saying.  But I’m talking about profitability.

So why can’t they sell any advertising?

Check back tomorrow for…
“7 Reasons you can’t sell advertising on your site”