“7 Reasons why you can’t sell Advertising on your site”
Posted on 02. Mar, 2007 by Chad in Online Advertising
There are so many reasons, but here are a few:
#1 You don’t actively solicit advertising. Passive may work, Active does work.
#2 Don’t have any quality traffic. (Think, proxy)
#3 Don’t have enough US visitors. US traffic is still the holy grail.
#4 Don’t know your audience. What are the user demographics of visitors to your site? Male? Female? Age? If you don’t know this, why would the advertiser who is looking to target 17 year old males advertise on your site?
#5 Don’t know the market rates. What are other similar sites to yours charging?
#6 Don’t have targeted traffic to your site. Yes, believe it or not, marketers are getting smarter and getting smarter means looking for ‘targeted traffic’ not just any old traffic. What is targeted? Well if your site is niche focused and has a narrow user demographic, it’s targeted.
And the main one…
#7 You simply don’t know how to sell. Yes, it is true. Everyone thinks they are a salesperson but few people like to admit that they don’t know how to. It’s one of those professions that everyone thinks they can do, like using quick tax and thinking your an accountant, or playing with your meta keywords and thinking you’re and SEO expert.
Bottom line:
If you want top dollar for your advertising, leave it to a top sales rep.
Chad
http://blog.advertisespace.com
(This post can be reprinted, scrapped, robbed or ripped off with the links intact)
5 Responses to ““7 Reasons why you can’t sell Advertising on your site””
Andrew
03. Mar, 2007
This is a constant problem I see with network markertes. They don’t know how to be efective with their marketing.
stubsy
08. Mar, 2007
Good Article, I think I’ll borrow it for my site.
Ninja
08. Mar, 2007
Sure feel free to use it.
Easton Ellsworth
09. Mar, 2007
Or gung-ho it till a top rep comes along – or become one yourself hehe.
Thanks Chad – I’ve personally learned that #7 is the killer, as you pointed out. Master that and it’s all downhill.
Gary
11. Apr, 2007
I may sound simple, but #5 rings very true for me.
Also, I would add that many bloggers hold full time jobs and it can be tough to chase potential advertisers when at work. Beginning to think that hiring someone may be a good option.