ad:tech San Francisco April 24-26
Posted on 19. Apr, 2007 by Chad in Online Advertising
l’ll be at ad:tech San Fransisco http://www.ad-tech.com/sf/ next week so if anyone would like to get together for a pint to chat about b5media, the benifit of advertising on a Blog network or online advertising in general, shoot me an email chad@b5media.com
I’ll also be twittering while I’m there, so if you want to stalk me, here you go http://twitter.com/NinjaChad
I have a feeling that lots of conversations will be about the new GoogleClick Network.
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ad:tech San Francisco will examine the “content explosion” occurring between channels, devices, brands and consumers, and many of the new strategies and practices this environment is demanding – from social networking to digital television.
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Keynote Roundtable Panel: Content is King |
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The On-Demand Universe |
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Social Networks and Consumer Generated Media: Re-examining the Value Proposition |
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BRAND CHALLENGES – AND THE DIGITAL UPGRADE
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Which media mix makes sense? How much to spend? Where? Why? The following panels recognize these modern brand marketing challenges, and deliver proven solutions:
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The State of the Agency |
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ARF Session: Online Advertising Industry’s Definitive Advertising Playbook |
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Brand Nation: Leveraging Digital to Drive Brand Preference |
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Measurement and Metrics: The Debate Rages On |
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NEW, INTERESTING TOPICS:
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Dispatch from DC: Big Brother is Watching |
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The Online Female Consumer |
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Market Focus: US Hispanics and Market Focus: Asia Pacific |
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Vertical Focus: Financial Services Online |
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AND SO MUCH MORE…
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As usual, we’ll round out the program with the latest case studies, metrics and best practices from the disciplines of email, search, viral marketing and media buying and planning.
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