Ad:Tech San Fran – Day 1, sessions

Posted on 25. Apr, 2007 by Chad in Online Advertising

Well the first sessions of the morning are standing room only which is very exciting to see.  The turnout here at the show is much higher than I had anticipated.  Great venue and wow, the wi-fi works!
The Gamer Nation session came out with some interesting stats:
-       343,000,000 unique users visited game related websites in March 2007
-       MMORPG players are average of 26 years old spend 22 hours a week gaming.
-       As for advertising a banner must be shown to a user for 10 seconds before it is counted as an impression.
-       Massive is still the key player in the industry. (Recently acquired by Microsoft)
Trench Warfare: Blogs, Podcasts and Vidcasts
Well this was by far the best session of the day and quite humorous. 
-       AskANinja.com’s co-creator Kent Nichols casually mentioned that the federated media deal was a whopping 7 figures!
-       Jeremiah Owyang, main message was to join in the conversation and be part of your own audience
-       The panel mentioning avoiding ‘astro- turf marketing’ which is seeding your own viral marketing or a fake grass roots program. Funny term, I like that one.