7 Reasons you Should be Advertising on Blogs

Posted on 04. Jan, 2008 by Chad in Online Advertising

7) Good bang for your buck: Most bloggers are part time and or just do it for a hobby, so any income is usually good income. You can get on some great blogs for as low as $50 or $100 a month. Try getting on Yahoo or MSN for $100. See if they return your email :)

6) Easy to get started: Most medium sized blogs now have an ‘Advertise with Us’ section with simple pricing and direct contact to the blogger/owner or blog network they are affiliated with.

5) Blog readers are power internet users: Blog readers spend a lot of time online, so if you are not marketing your product to them where they live, you are missing them completely. 44% of the readers of our video game channel spend more than 30 hours online each week. (I’m sure a lot of the left over hours are used playing video games :)

4) It elevates your products status: Let’s face it advertising says a lot about your product, and so does the medium by which you choose to promote it. Your product or service will seem a lot more cutting edge being promoted on blogs over the yellow pages.

3) Blogs tend to be read by other bloggers: A high percentage of blog readers actually have their own blogs. This one leads into my next 2 points and the last one being the key reason for advertising on blogs.

2) Bloggers are early adopters: Bloggers and blog readers are much higher on average to test out new technologies than that average internet reader. For example with the readers of b5media’s business channel, 78% own a laptop computer, 58% own an LCD or plasma TV, and 55% own a blackberry or iPhone. Those usage numbers are way higher than the average internet user and massive compared to the average TV viewer.

1) Bloggers are very influential: This is the big one. The powerful influencers are quickly shifting to the small voice. I’m not talking Oprah here, I’m talking about the single parent stay at home mom that loves the book, the 4 hour work week, and hates windows vista. Bloggers are generating dedicated readers and followers that not only test out or buy a product that they recommend, but the readers too are blogging about it. It’s a waterfall of influence if even one prominent blogger likes your product. I reference those to products, because that book popularity was spurn in the blogosphere and Vista was killed by it. Bloggers can make or break your product. Get in front of them early and let your product grow with them…

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65 Responses to “7 Reasons you Should be Advertising on Blogs”

  1. Advertising on blogs | money news blog

    16. Jan, 2008

    [...] Chad has a great post with 7 reasons you should be advertising on blogs. Now, admittedly, he has a slight bias as he works as Director of Sales for b5media, the blogging network that this blog belongs to. But he has some good points. Bloggers are very influential: This is the big one. The powerful influencers are swiftly shifting to the small voice. I’m not talking Oprah here, I’m talking about the single parent stay at home mother that cares about the book, the 4 hour work week, and hates windows vista. Bloggers are generating dedicated readers and followers that not only test out or purchase a product that they advocate, but the readers too are blogging about it. It’s a waterfall of influence if even one prominent blogger likes your product. I reference those to products, because that book popularity was spurn in the blogosphere and Vista was killed by it. Bloggers can make or break your product. Get in front of them early and let your product grow with them [...]

  2. betacontinua » » Deberias anunciarte en nuestro blog

    17. Jan, 2008

    [...] Desde alt1040 leo una traducción de una entrada de Chad Randall en la que expone 6 puntos por los que es bueno anunciarse en los blogs. Cito textualmente. [...]

  3. ¿Anunciar en un blog? « [EL MIRADOR]

    21. Jan, 2008

    [...] ¿Anunciar en un blog? Publicado el 21 Enero 2008 por fernanda rubio Advertisespace da algunas pistas: [...]

  4. Bong (JB)

    21. Jan, 2008

    Man, aren’t we glad to be bloggers? Those 7 reasons sure hits the bullseye, especially the first one. We are only part-time bloggers and any income is welcome. :D

    Thanks for purchasing a spot with us with EntreCard.

  5. Razones para anunciarse en blogs en Blog de Xplora comunicació visual, estudio de diseno Web, marketing on-line y multimedia.

    08. Apr, 2008

    [...] AdvertiseSpaces me he encontrado con una interesante lista que ofrece una serie de razones por las que deberíamos [...]

  6. Ventajas de la publicidad en blogs | Sergi Mateo

    11. May, 2008

    [...] medios y blogs reconocidos se hacen eco de la lista de razones de AdvertiseSpaces por las cuales deberían las empresas invertir más en en blogs como soporte publicitario. No hay [...]

  7. Razones para anunciarse en blogs | Ganar dinero gratis | Ayuda Webmasters | Herramientas SEO | Pago Click

    01. Jun, 2008

    [...] AdvertiseSpaces me he encontrado con una interesante lista que ofrece una serie de razones por las que deberíamos [...]

  8. Tendencias Digitales - el blog » Blog Archive » 7 razones por las cuales deberías anunciarte en Blogs.

    05. Sep, 2008

    [...] 7 Reasons you Should be Advertising on Blogs es un post de Chad Randall en donde resume en 7 puntos por qué las empresas deberían anunciarse en blogs. Una pequeña síntesis para convencer a los responsables del marketing que miren hacia los blogs para anunciar un nuevo producto o servicio. [...]

  9. 7 razones para anunciar en blogs (y por qué muchos no lo hacen) | unblogged. A blog about nothing. Yeah, nothing

    11. Sep, 2008

    [...] artículo de Fede Elegarte, nace del post de Chad Randall en donde resume en 7 puntos por qué las empresas deberían anunciarse en blogs; y en el mismo Fede [...]

  10. 7 razones para anunciarse en Blogs

    14. Sep, 2008

    [...] y en muchos lugares, pero aquí les voy a dar las ventajas de anunciarse en los Blogs, y es que varias personas hablan de sus ventajas, en este caso voy a citar las 7 ventajas de anunciarse en un blog [...]

  11. Spot Cool Stuff

    31. Oct, 2008

    This list is a simple and effective argument for blog advertising. Thanks.

  12. Anunciar en BLOGS tiene sus razones. Aqui las 7… « Chula Vista Digital

    10. Mar, 2009

    [...] 7 Reasons you Should be Advertising on Blogs es un post de Chad Randall en donde resume en 7 puntos por qué las empresas deberían anunciarse en blogs. Una pequeña síntesis para convencer a los responsables del marketing que miren hacia los blogs para anunciar un nuevo producto o servicio. [...]

  13. Formatos de publicidad en blogs - SmallSquid.com

    24. Apr, 2009

    [...] AdvertiseSpace – 7 Reasons you Should be Advertising on Blogs [...]

  14. ¿Por qué anunciarse en un blog? | Presencia Corporativa

    29. May, 2009

    [...] que además es un método de marketing de lo más efectivo y barato. He traducido directamente de AdvertiseSpace 7 razones por las que una empresa debe anunciarse en un [...]

  15. shaun judy

    05. Jul, 2009

    Blog advertising is a great way to get new visitors…

    Thanks for the post

    Shaun

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