Archive for March, 2008
Social Media Advertising – Why big companies just don’t get it
Posted on 20. Mar, 2008 by Chad.
So why is it that the big blue chips just don’t get it when it comes to promoting their company via the latest social media? The main problem is that they don’t take the time to ‘learn’ the medium. You can’t just open a Stumble Upon account, give thumbs up to 100 random sites and [...]
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The Worst Ten Social Media Advertising Campaigns of 2007
Posted on 17. Mar, 2008 by Chad.
I was at a great session at SXSW last week called “The Worst Ten Social Media Ad Campaigns of 2007″ and although I didn’t agree with all of their choices, (I thought the beer ad rocked I completely agreed with the overall message of the session; that you need to tread lightly when [...]
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6 Key’s to Successful Blog Advertising
Posted on 05. Mar, 2008 by Chad.
#1 Change up your creative often: This one is the most important, so I started with #1 first. ‘Ad blindness’ is a common fact with any type of advertising whether it is big billboard on the side of a building or an ad on the homepage of your website. Frequent visitors are going [...]
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