Archive for July, 2008
10 Reasons to let someone else Sell your Advertising for you
Posted on 31. Jul, 2008 by Chad.
#1 You can blog more.
#2 You don’t have to deal with constant questions about your ad rates.
#3 You don’t have to invoice customers.
#4 You can just sit back each month and collect a check.
#5 You don’t have to worry about ad management software, running campaigns, putting up ads, tracking impressions and clicks.
(Cheesy sales person [...]
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Why Internet Advertising CPM’s suck so much!
Posted on 21. Jul, 2008 by Chad.
Step I: All Advertising networks have an unbridled desire to be able to claim the biggest reach and most unique visitors of any network in the world. 20 million, 50 million, 100 million, ONE BILLION!
Step II: They continue to pony for top spot and allow publisher after publisher to join their network, with very [...]
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Does your Blog have the potential for paid Advertisers?
Posted on 15. Jul, 2008 by Chad.
Below are some questions you should ask yourself before you start shopping around for advertisers. (We’re talking monthly flat fees of $500, $1000 or even $5000 here.)
- Does my blog have a niche focus? A focus is very important. Take a look at your current blog and the tags or categories you are blogging [...]
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Keyword Targeted Ads that Miss the Mark
Posted on 02. Jul, 2008 by Chad.
It seems that most marketers agree that keyword targeting is a great way to get the right message in front of the correct targeted audience. Unfortunately sometimes keywords can be their own worst enemy. Like the classic example of airline ads showing up on news sites that have a breaking story about a plane [...]
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