Why Internet Advertising CPM’s suck so much!
Posted on 21. Jul, 2008 by Chad in Online Advertising
Step I: All Advertising networks have an unbridled desire to be able to claim the biggest reach and most unique visitors of any network in the world. 20 million, 50 million, 100 million, ONE BILLION!
Step II: They continue to pony for top spot and allow publisher after publisher to join their network, with very little emphasis on quality.
Step III: Too many publishers competing for selling their ad space dilutes the market within that ad network.
Step IV: Advertisers have so many options to choose from they end up basing a lot of their decisions based on price and buy the lowest CPM’s.
Step V: Therefore… YOUR CPM’s totally SUCK!
- my free advice to ad networks:
A) Limit the publishers and choose based on quality instead of just traffic.
B) Sell out your existing inventory 100%
~Chad
2 Responses to “Why Internet Advertising CPM’s suck so much!”
Paul Neto
31. Jul, 2008
Great post. Too many (or is it most) ad networks want to be big big big. We don’t hear enough about the focused networks that are much more selective in their properties. Take for example, http://decknetwork.net/
Παιχνιδια
13. Sep, 2008
High CPM needs “expensive” keywordst to give great results.
Also, multi ads are increasing page cpm