MySpace launching automatic advertising platform
Posted on 24. Sep, 2008 by Chad in Online Advertising
OK, this is a much better stab at the field than Facebook by far, but it still comes with some a few launch flaws. MySpace Advertising
The Good:
- Looks slick and easy to use. Very intuitive UI.
- You can create your ad without first creating an account.
- Upload is fast and easy.
- Nice demographic and profile targeting
- Low $25 minimum purchase
The Bad:
- Well, its MySpace… 
- The build your own banner templates are horrendous. Big surprise there. Make your own ads always look like crap. Hire a designer people! You can get banners made for $10!
- Uploading banners and Images. Looks slick, but it allows you to upload images on top of images. Just for fun, I uploaded a 728×90, a 300×250 and a random size photo and they just pile them on top of each other in a collage. hmmm? not sure where that ad will look on MySpace.
The Ugly:
Biggest flaw by far. CPC only & $0.25 CPC minimum.
Overall a very solid automated advertising platform and heaps better than Facebooks.
~Chad
2 Responses to “MySpace launching automatic advertising platform”
Icheb
24. Sep, 2008
“$0.25 cent”
So a quarter of a cent? That’s still too high for you
Oh right, you didn’t use your brain and actually meant a quarter of a DOLLAR, in which case saying “cent” is quite stupid.
chad
24. Sep, 2008
thanks for catching that Icheb!
A quarter of a cent is exactly how much they are worth…