How Selling Advertising on your Blog can actually keep you Blogging
Posted on 10. Feb, 2009 by Chad in Online Advertising
This is part of an old debate that some high profile bloggers still have. Should I sell advertising on my blog? A few really big brand name individuals still choose not to sell advertising on their blogs, and some of the excuses are:
”I don’t need the money.”
“My blog is more like my personal resume.”
“I make more money from guest speaking as a result of my blog.”
“My blog promotes my books, which is my real money maker.”
etc. etc.
And while I do agree somewhat with these and the justifications behind them, selling advertising on your blog, can actually keep you blogging and not slacking off, or making excuses like, “I’m too busy to blog.”
Why?
Well if people are paying you to advertise on your blog, they are going to expect that it gets updated, somewhat frequently. And the fact that you are getting money from them, you essentially owe it to them, to keep your site updated. In fact, you work for them. And if that doesn’t spur you on, the check at the end of the month might be a motivator, no matter how small.
This is the blog that inspired this post. http://www.lostartofblogging.com/ And he ‘latest post’ is on “why an ad free blog rocks.” The post date? Oct 2008.
So did he lose his passion for blogging? Maybe, but one thing is for sure. He has no guilt with ‘keeping his advertisers happy’ It is too bad as there are fantastic posts on that site, maybe if he had a few advertisers, he’d still be blogging…
7 Responses to “How Selling Advertising on your Blog can actually keep you Blogging”
Dan Massicotte
17. Feb, 2009
You’re quite right.
Also, monetizing your blog if you know nothing about advertising also teaches you a lot about making money online and affiliate marketing.
It probably gives you something to write about eventually too.
Odzyskiwanie Danych
20. Feb, 2009
I agree with you but you didn’t mention two problems. One is nofollow links in sponsored articles. Google can punish you for paid links and your pagerank will be lowered to 0.
Second issue is stating that it’s sponsored article. I know which are sponsored and which are not but many visitors can be fooled.
Jared O'Toole
24. Feb, 2009
I think advertising on your blog is fine. There are tasteful ways to do it. Most of the time if the ads don’t get in the way of anything its fine and I don’t mind people trying to make money off things that they put time and effort into.
And yea if I was making money from advertising on my blog I would be motivated to keep it updated.
Ben Pei
16. Mar, 2009
Yup I keep it going to ensure quality ads for my advertisers.
LN
30. Mar, 2009
It is absolutely true that money is motivator for doing things. No matter how independent from on-line income you are, you still see this type of income as a some kind of satisfaction. Also, financial aspect is result of the traffic. The traffic is on the other hand the recognition for your work, therefore motivation for further work.
Jesse
03. Apr, 2009
I agree, motivation is key and no matter what your individual motivation is, you need to capture that and use it to your advantage. If I were to say I wasn’t interested in making money online, I would be lying. Does the idea of having so many high paying advertisers on my site that I would feel the need to add content 3 times a day to satisfy them excite me, it sure does.. Now to just figure out how to get to that point lol.
Dekoracja Okien
24. Jun, 2009
If someone blogs ONLY for the fun of it, then making the blog a huge adspace seems a bit weird. But if you’re blogging to make money it’s obvious that you’ll want to sell advertising.