Archive for January, 2010
21 Painful parts of Selling Online Advertising
Posted on 25. Jan, 2010 by Chad.
It is Painful searching for Advertisers.
Emailing potential advertisers.
Finding the right person who actually does the marketing.
Pitching them.
Putting together banner ad packages.
Sending out Insertion Orders.
Waiting for signed faxes.
Waiting on creative after deal is signed.
Getting banners from advertisers that are not up to your sites specs.
Getting banners that don’t even work.
Getting horrible banners that blink and flash.
Getting [...]
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10 Online Advertising Trends in 2010
Posted on 07. Jan, 2010 by Chad.
Millions of new pages of content are being created every day and the vast majority is created by the individual publisher, but the advertising inventory is growing at massive multiples to the actual demand. With this, publishers will need to find new ways to be found and advertisers will need to find innovative ways to [...]
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